Marketing is what makes the world go round, and this is a well-known fact already. However, to become a great marketing agency, you need to spend a lot of time practicing new methods and developing new strategies.
Today we’re talking about one of the most efficient and popular ways of marketing, E-Mail Marketing, so if you are eager to learn more, feel free to read until the end. Here’s what you need to know.
What is E-Mail Marketing?
We’ll start with a very interesting statistic that shows us it’s about five times more expensive to attract a new customer than to keep an existing one. What this tells us is that marketing requires a lot of money, so to avoid spending an entire fortune, we need to find effective methods of promoting and reaching out to the audiences.
Is there a better way of contacting someone than sending something in their virtual mailbox? We don’t think so. Earning the E-Mail address from a person nowadays is the same as getting their phone number, and we all know that people don’t just randomly give away their numbers to strangers.
Here are some of the best things that you can do when building your E-Mail lists.
Including a pop-up on your website
If you are regularly browsing websites, chances are that you’ve already seen a pop-up come on your screen and offer you a certain promotion or something similar. Pop-ups should not be bothering, and they always have to be related to the content that the person is viewing on your website. If not, the customer will feel harassed and probably turn off your website.
There is a big difference between useful pop-ups and those that are not allowing the customer to browse in peace, so make sure that you are either offering them a really good deal or a promo code when you’re asking for their E-Mail address through something like this.
Making sure that your E-Mails are authentic
When it comes to sending E-Mails, you need to make sure that they look as authentic and serious as possible. This means no broken links, images or anything similar to that. Feel free to learn more about the importance of having authentic E-Mails here.
One of the best ways to “bait” a customer into giving you their E-Mail address is by offering them a good deal on some of your products or services. If your customer doesn’t see any benefit from giving you their address, chances are that they won’t be interested at all. However, by offering them something that they cannot have without registering to your newsletter first, you might just do the trick and score a new address in your E-Mail list.
Make sure not to abuse the earned addresses
Just like we said earlier, sending spam E-Mails is just like sending malicious text messages to someone’s number. People nowadays are using their inbox for businesses purposes and other serious things in their lives, and they certainly won’t have any time for “Click here to earn one million dollars” types of emails. Keep your messages humble and legit, and you’ll go a long way in the world of marketing.