By giving out your business cards to customers and potential partners you are not only sharing your contact information but you are also advertising your company and increasing brand recognition.
Even though technology has affected the way we run our companies, business cards are still the best way to share information with as many people as you want while attending a conference or some other events.
Due to this, their design is critical. You want it to be unique and at the same time, it has to look professional, and in the following article, we are going to tell you how to achieve this.
Firstly, you have to choose the shape and size of it. Nowadays, any type of business card can be made which means that you can create whatever comes to your mind. You can go with the traditional rectangular card, but you can also design it to be any shape that you want.
This is definitely something that will make you stand out so you can go with the outline of your product or create something completely new and unique. However, this is not appropriate for all companies, you should definitely think about the type of industry you are in. When it comes to the size, you should go with a standard one that will fit perfectly into any type of wallet.
Another thing you should do, if you want to make your business card effective, is to use unusual materials. Most of them are made of paper, but now you can design and order metal ones. These will ensure that your business card is notable and that people will definitely remember you and at the same time, nothing screams ‘professionalism’ more than the black color.
To learn more about these visit https://www.justmetalcards.com/product/black-metal-business-cards/.
So what should your business card include? First of all, there is the logo of your company. It should be the first thing people notice when they look at the card. Since you have two sides, one should definitely display the logo in a large size. Also, it is a common practice to incorporate the logo on the other side too, but this is optional.
You can also add some additional graphics just to ensure that there is not much blank space, but again, this is something that depends on your personal preference and of course, the type of your company.
Next, you should clearly write something on it. Some common things are your name and the name of the company, job title you currently hold, and contact information such as a phone number and email address. You can also add the URL of your website and social media accounts.
Again, you should only incorporate these if they are relevant to your business. In addition, some people opt for QR codes. Even though they are not so popular and common, they are the best way to transfer the information you desire.
Lastly, you should think about adding the slogan of your company. This is a great way to raise brand awareness, and sometimes slogans are the thing that makes you recognizable among your competitors.
All in all, as you can see, the design of your business card is totally up to you. As long as you include the contact info and the logo of your company, you can design it to be whatever you want it to be.