Before going to know about why guest posting really works, let us first understand what a Guest Post is.
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What do you call a Guest Post?
Guest posting is widely known as guest blogging and it is the practice of posting to another person’s blog in order to build relationships and grow your blog readership and platform. There are some reasons why guest blogging is so much important for every blogger to build their own web influence.
Guest Posts can really workout by these simple tips
The magic of your words is the bread and butter to your posts.
Steps to follow:
- The first and foremost step is to think of the receiver’s perspective. Website handles receive a bulk amount of posts per day. So all you have to do is to keep your work specific and succinct and do not waste people’s time. Based on the site’s context understand the reader and try to gain insight.
- The next step is to interact with the editors through social media. Try to become a regular presence on the site you want to contribute to, as well. Comment on articles, and try to get the dialogue flowing with both readers and the site’s authority figures. This takes a little time but benefits a lot.
- Prove that you have quality content and try to do your research and homework about the information beforehand. This will help understand the writing style of the publication and will show you’re genuinely interested in the subject matter. If there isn’t any response or interest, find another site or realign your pitch.
- The next key step is to create a compelling subject line. Be clever; A generic concept line usually goes unopened. The concept line is often what separates good content from the bad. Have the core message of your work incorporated into the title, but don’t directly spell it all out, try to make it look as interesting as possible.
- Do follow the rule to write once and edit twice. Many editors are very likely to delete a pitch if it includes spelling and grammar mistakes, regardless of how good the content is. It happens usually if you aren’t paying attention to the quality of your pitch and content.
- Try to include great visuals. We are living in an era of short attention spans and content. Including a great visual helps the editor and also makes your content more compelling for readers to consume and share. It is a win-win situation for all. If you follow all these steps Guest posting really works out.
source: happyproject.in
Here are the reasons why guest posting really works out
The key reasons are as follows:
- It helps to build relationships as you are going to add the value to someone else’s blog. According to Degions.com, this increases the relation with other bloggers. By this practice, you can tremendously increase your influence in media.
- The best part of guest posting is that it introduces you to new people. It can ultimately benefit you if you do right.
- Guest posting is a common practice in Digital marketing and goes well with the SEO. This is because you can link back to your website and gain a positive influence.
- Backlink analysis helps you to understand the backlinks of the competitors and see how they generate backlinks and the role of it in their business. You can also use Google search which will reveal sites that the competitor has written for in the past.
- Guest posting helps to expose targeted traffic instantly. Traffic is the lifeline of any online marketing. Guest post is a simple way that can potentially translate into sales if you do it the right way.
- It also helps in the stimulation of social media shares. Generating social media shares helps you to exponentially extend your online reach. The more shares your content gets the more benefit for you.
If you’re submitting a guest post to a blog with plenty of social media activity then automatically the shares for your content increases tremendously.
source: instagram
- Guest posting enables you to generate qualified leads. One of the fundamentals of guest posting is to choose the right websites. So, it is better to always empathize an actionable page while developing the page.
- Guest posting is undoubtedly a good strategy for online marketing success. Once you get to know its benefits try and see if you can make it work for your brand.
Set goals with integrated content plans. It may come to no surprise that the marketplace has become enormously more digital due to the continuous evolution of technology. As the most powerful form of marketing it helps you reach your market goals faster.
To conclude guest posting is a wonderful way to connect with other bloggers and build valuable backlinks to the website. It helps in aiming for the higher audience. The key to a good guest post is to stay authentic and genuine.